With Romain and Simon driving the project forward, it's time to give it a proper professional foundation. SportOptim is incorporated — registered just days before the first Covid-19 lockdown.

Simon, drawing on a long-standing friendship, brings Xavier on board to lead the marketing and business side.

Two years of R&D have delivered a fully functional prototype we're genuinely proud of. The time has come to think seriously about industrialisation — and how to fund it.

We launch a crowdfunding pre-sale campaign to kick-start production and demonstrate the company's potential to external investors. The campaign hits its target, investors come on board, and the banks follow suit — a new chapter begins.

Following the Kickstarter campaign, we faced the challenges that come with any production ramp-up — process reliability, supplier selection, and everything in between.

What made this phase far more complex than anticipated, however, was the industrial disruption caused by Covid. Supply delays and shortages compounded one another, pushing delivery timelines well beyond our original estimates.

The first production units were ultimately delivered in late 2022 and early 2023.

Feedback from our pre-production users, combined with ongoing R&D, drives continuous refinements to both the sensors and the software. Our Kickstarter backers become true co-designers — the team runs product recall programmes to incorporate their input and push the hardware even further.

At the same time, we are working with our manufacturing partners to prepare for full-scale production. The goal remains the same: keep it local, keep it accessible.

Six years of R&D, hard-won industrial partnerships, and a move to larger premises better suited to production — still in Bordeaux, of course. The moment has finally come.

We've overhauled our brand identity and website, and made the leap from a showcase site to a fully-fledged e-commerce platform.

We are open for business.

The team keeps growing — and so does the range of skills and talent we bring to the table.

R&D and continuous improvement are at the heart of what we do, and without giving too much away… the company is called SportOptim. Let's just say we have no shortage of projects in the pipeline. 😉