Privacy policy
Privacy Policy – CyclOptim / SportOptim
Last updated: 15 December 2025
1. Data Controller
The controller responsible for processing your personal data is:
SportOptim 58 rue Léonce Motelay, 33100 Bordeaux, France Email: contact@sportoptim.fr
For any questions regarding your personal data, please contact us at the above address.
2. Data Collected and Purposes
We collect and process your personal data for the following purposes:
| Purpose | Data Collected | Legal Basis |
|---|---|---|
| Customer and prospect management | First name, surname, email, phone number, contact history | Performance of a contract / Legitimate interest |
| Marketing and commercial prospecting | Email, first name, interactions with our content | Consent for promotional emails |
| Website statistics and optimisation | Browsing data, IP address, pages visited | Legitimate interest |
| Targeted advertising | Behavioural data on the website and social media | Consent or legitimate interest (withdrawable) |
| Contact form enquiries | Name, email, message | Performance of a contract / Legitimate interest |
Data is retained for 3 years from the last point of contact, unless a legal obligation requires a longer retention period.
3. Sharing Data with Third-Party Services
We may share certain data with the following third-party providers for specific purposes (analytics, marketing, advertising, email management):
| Provider / Service | Data Shared | Purpose | Privacy Policy |
|---|---|---|---|
| Google (Analytics, Ads) | Browsing data, behaviour, cookies | Traffic analysis, statistics, targeted advertising | Google Privacy |
| Hotjar | Browsing data (heatmaps, sessions) | User experience analysis | Hotjar Privacy |
| Mailchimp | Email, personal details provided, email interactions | Email marketing campaigns | Mailchimp Privacy |
| Shopify Mail (via Shopify) | Email, personal details provided, order data | Transactional & marketing emails | Shopify Privacy |
| Facebook / Instagram (Meta) | Advertising data, tracking pixels | Targeted advertising and remarketing | Meta Privacy |
| Ad and page interactions | Marketing & community engagement | LinkedIn Privacy | |
| Behavioural data for ads | Targeted advertising | Reddit Privacy |
These providers process data solely for the purposes entrusted to them and in compliance with the GDPR.
4. Cookies and Trackers
When you visit our website, cookies may be placed in order to:
- Ensure the website functions correctly (strictly necessary cookies)
- Gather visitor statistics and analyse the user experience (Google Analytics, Hotjar)
- Personalise advertising and marketing (Google Ads, Meta, LinkedIn, Reddit)
You may:
- Accept or decline cookies at any time via the consent banner or your browser settings
- Delete cookies that have already been placed
Maximum retention period: 13 months for cookies, in accordance with French legislation.
5. Your Rights
Under applicable law and the GDPR, you have the following rights:
- Access to your personal data
- Rectification of inaccurate data
- Erasure of your data ("right to be forgotten")
- Restriction of processing
- Right to object to processing
- Data portability
- The right to set directives regarding the use of your data after your death
To exercise any of these rights, contact us at:
SportOptim – 58 rue Léonce Motelay, 33100 Bordeaux
or by email: contact@sportoptim.fr
You also have the right to lodge a complaint with the CNIL: https://www.cnil.fr/fr/plaintes
6. Security and Confidentiality
We take all reasonable technical and organisational measures to protect your data against unauthorised disclosure or access, loss, or alteration.
7. Changes to This Policy
This policy may be updated from time to time. The date of the latest update will be shown at the top of this page. We encourage you to review it regularly.